Ripple: Swell

Ripple Swell is a premier fintech event bringing together global leaders to discuss the future of decentralized finance. For their 2022 event in London, Ripple approached us to create a dynamic branded intro film to set the stage for CEO Brad Garlinghouse’s opening address. The film also served as the conference title sequence for virtual attendees streaming the event.

Branding for Swell 2022 revolved around a stylized abstraction of London’s boroughs, forming the foundation of the event’s visual identity. Building on this, I was involved in the project from ideation through delivery—developing initial concept explorations, crafting detailed storyboards, designing style frames, and executing the final animation. The result was a kinetic motion piece that seamlessly integrated Ripple’s brand language with the topography of London, creating an impactful visual experience that resonated both in-person and online.