Nike Maxim Awards 2023

Midnight Sherpa once again collaborated with Jesse Collins Entertainment to design the motion graphics package for the Nike Maxim Awards 2023, an internal award ceremony held at Nike World Headquarters in Beaverton, Oregon, as part of JDI (Just Do It) Day. This annual event honors Nike employees and their contributions to the company’s success. As our second collaboration with Nike, this project further showcased our ability to create visually compelling experiences within their brand language.

As Art Director, I worked with the event production team and Nike’s creative directors to develop a dynamic, experimental motion package inspired by Nike’s branding. While following their established visual identity, we explored new animation approaches to bring energy and texture to the event. The graphics supported the ceremony with category introductions, winner announcements, transitions, and immersive visual elements.