Nike Maxim Awards 2022

Midnight Sherpa collaborated with Jesse Collins Entertainment to create the motion graphics package for the Nike Maxim Awards 2022, part of JDI (Just Do It) Day at Nike World Headquarters in Beaverton, Oregon. After a multi-year hiatus, the event returned with performances by Drake and Travis Scott and appearances from legendary pro athletes, celebrating Nike’s employees and 50th Anniversary.

As my first project as an Art Director, I worked with the event production team and Nike’s creative directors to develop an illustrative, dynamic motion package that brought energy to the show while aligning with Nike’s branding. The on-stage visuals, including category reveals, winner announcements, and transitions, helped define the event’s visual identity. This project was a major milestone in my career, leading the creative direction for a high-profile Nike event.