Cyberpunk 2077 x Twitter

For Cyberpunk 2077’s launch, Twitter partnered with CD Projekt Red to celebrate the fans who had been tweeting about the game for seven years. The campaign aimed to build excitement leading up to the event while positioning Twitter as the go-to platform for gamers to connect, influence, and engage with gaming culture. I contributed as a designer, supporting the creation of visuals that helped drive anticipation and community engagement. The campaign featured a fan tribute video highlighting the community’s creativity and surprise deliveries of custom Cyberpunk 2077 gift boxes, hand-delivered by cosplayers driving 1977 Porsche 911s. On launch day, the event became the #1 trending topic on Twitter, generating 2.2 million tweets and 54.9 million video views.